SPORTSWEAR FIRM GET INTO GEAR FOR HIGHLAND GOLF PRO AM

Updated: Sep 4, 2019

The Highland Golf Links Pro Am sponsored by Tomatin will provide a homecoming for Michael Moir, the founder of the sportswear company that will be supplying players’ garments at the event.


As a teenager growing up in Aberdeen, Michael competed against some of the best amateur golfers in the country and attended the renowned David Leadbetter Academy in Florida as a 17-year-old.


He later switched to the business side of the game and in 2008 set up Fenix XCell apparel with the aims of producing a range of vibrant golf wear and providing a bespoke service to companies, sports teams, societies and anyone else who wanted to design their own quality clothing at an affordable price under the Fenix Custom label.

The brand has become well known in the world of golf, particularly in Asia. Four-time European Tour winner Kiradech Aphibarnrat and Scott Hend, who has won 15 events in Europe and Asia, are brand ambassadors.


Last year, Private Estate was established as Fenix XCell’s lifestyle brand of performance apparel suitable for golf, tennis and other sports.


Their involvement in the Pro Am followed a meeting at the PGA Show in Orlando between Michael and Stuart McColm, general manager at Castle Stuart Golf Links and organiser of this year’s event. As a result, the company will supply 180 half-zip outerwear garments with the Highland Golf Links’ logo for the amateur players.

Michael and colleagues will also play in the 54-hole event at three renowned links courses at Royal Dornoch, Castle Stuart and Nairn from 30 September to 2 October.

The sponsored clothing is just one of the many complimentary items amateur players will receive on the 1st tee at the Pro Am. Headline sponsor Tomatin is providing each player with an exclusive bottle of 16-year-old single malt from a commemorative cask, while new corporate partner TaylorMade will also provide TP5 golf balls and a Tour-preferred glove.


There will be a daily cash prize of £150 per team, allocated to the winning team of each course, on all three days of the tournament and a chance to win one of nine TaylorMade M5 drivers in nearest the pin competitions at three Par 3 holes on each course.


For the winning professional, as well as the top prize in one of the richest tournaments in the PGA in Scotland Tour, victory will also come with a unique prize of a bottle of Tomatin 50-year-old single malt which has been bottled exclusively for the event and valued at more than £10,000.


There are still a few spaces available at the event. If you would like to enter visit: www.hglproam.com

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